Now is the Time

A direct mail solution for Shelters ‘Now is the time’ campaign, which focuses attention on the 6 million people currently living in squalid, overcrowded or unsuitable homes in the UK.

The limited edition clocks are posted to key stakeholders and opinion formers, such as the current housing minister Grant Shapps. Each pack contains a large personalised red sticker and outlines the Shelter ‘12 point plan for action’.

Larger clocks are also in production which will be used as part of an ambient media campaign to drive traffic to the website. The clocks will be put up at tube stations and specially chosen sites around the capital.

Designed at True North.